The aim of this study is to know the Palestinian consumer attitude and behavior towards organic product to discover the potential international markets available to Palestinian organic products. A statistical analysis of the data collected from the questionnaires distributed to a sample of 200 consumers of organic products in six Palestinian cities was performed from July to September 2020. The descriptive approach relied on this research to study the relationship between variables. The program SPSS v. Statistician 20 was used to analyze the data and draw conclusions. After data processing using various statistical methods, the results indicate that more than 90% of the Palestinian consumers are aware of organic products and also Palestinian consumers would buy organic products in the future.
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Several factors would help this choice, including a rise in their income and lower prices of these products. The health factor is one of the most important factors in the purchasing decision. On the other hand, the majority of consumers are not aware of the existence of local standards and certification bodies for organic products, of a logo or mark used to identify Palestinian organic products.
